How must the offer to counsel be made to the patients?

The offer to counsel must be made by direct oral communication between the patient and the pharmacist because this method allows for immediate interaction, providing an opportunity for the pharmacist to address any questions or concerns the patient may have about their medication. This approach enhances the effectiveness of counseling, as it can be personalized to the patient's specific situation and needs.

Additionally, oral communication supports the establishment of a rapport between the pharmacist and the patient, allowing for a more comprehensive understanding of the patient's medications, potential side effects, and instructions for use. This direct interaction is crucial for ensuring that patients receive appropriate guidance to promote safe and effective medication use.

While other methods such as written communication, posted notices, or email notifications might convey information, they lack the dynamic, interactive nature of a conversation, which is central to effective counseling in a pharmacy setting.